Privacy Policy

Viavir LLC Privacy Policy, Including European Union GDPR compliance.

ThisBlueBird is a wholly owned subsidiary of Viavir LLC. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from tadleyswimmingpool.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you regarding an order you placed on our site
  • Screen our orders for potential risk or fraud
  • When in line with the preferences you have shared with us, e.g. you have consciously checked the box during checkout or account creation that states "accepts marketing", to provide you with information or advertising relating to our products or services.
  • We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

  • We share your Personal Information with a few third parties only to help us use your Personal Information, as described above.  
  • We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://tadleyswimmingpool.com/legal/privacy. 
  • We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://tadleyswimmingpool.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tadleyswimmingpool.com/dlpage/gaoptout.
  • Be advised that we contract with Clear Sale to perform an additional second level of rigorous screening on all transactions made on this website They will either approve or deny each transaction based on confirmation of payment and billing information, IP Address location, shipping information and other industry established indicators of valid vs. fraudulent transactions.  
  • We share the shipping address and ship-to name, and phone number from your order with PirateShip.com and GoShippo.com only to facilitate the purchase of postage to fulfill your order.
  • We do not share your identifiable information to any third party other than those listed above, unless we are required to comply with applicable laws and regulations, to respond to a court ordered subpoena, search warrant or other lawful request for information we may receive, or to otherwise protect our rights.
  • During the checkout process on this site, by opting to pay using any other third party offered, such as GooglePay, ApplePay, PayPal, or Lay-Buy Powered by PayPal, you, as the buyer, are making the autonomous and conscious choice to provide your personal information to such third party. 
  • We (at Viavir LLC and ThisBlueBird.com) do not have visual access to, nor do we retain, ANY PAYMENT information. We do not have access to your credit / debit card number, GooglePay, ApplePay, or PayPal account information. 

This website is not responsible for the privacy policy, data use, and data retention of any third party companies listed above. Please see their individual websites for their privacy policies.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you via Facebook and Google.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://tadleyswimmingpool.com/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  https://tadleyswimmingpool.com/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European Union resident we note that we are processing your information in your order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Due to the fact we are based in the United States, please be aware, that when ordering on our site, your information will be transferred outside of Europe.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information in our records for a minimum of seven years to comply with United States Internal Revenue Service rules. If you make a deletion request, please note that only your name, email, and street address will be removed. We will retain the non-identifiable information from your order including items, SKUs, quantities, price paid, taxes paid, shipping paid, ship-to city, and ship-to country, until the seven years has passed. 

All Google Analytics collected information is deleted from Google Servers after 26 months.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a deletion request, please contact us here.

 

Last updated: December 8, 2021